Food & beverage · 2023
GourmontResearch, strategy and audiovisual production for the launch of Fruti Crispis.
A new product. A buyer we had to understand first.
The challenge: launch a new line in B2B channels
Gourmont chose us as their partner for the launch of their new product line, Fruti Crispis, aimed at B2B markets like HEB and Vinoteca.
We started with a broad study of their buyer persona and target market.
Scriptwriting and audiovisual production
With that research we developed the strategy and the scripts for the audiovisual productions for their B2B markets.
The result: a new line that sells
The productions show how the buyer consumes, uses and interacts with Fruti Crispis throughout their day. The videos drew 140,000 views.
With that material, Gourmont pitched the line to its B2B channels: distributor orders rose 34% and Fruti Crispis sales 25%.
Credits
- Executive direction
- Elysiam Studio HQ
- Research and production
- Elysiam Studio
For food brands
Launching a new product on the shelf?
We'll present it on video.
Research, scripting and production to convince distributors, retail chains and consumers.
