Mezcal · 2022
Mezcal 33A pairing campaign with Mezcal 33 cocktails and signature dishes from the city’s best restaurants.
Agave angustifolia aged at least 8 years. Served at the best tables.
The challenge: bring mezcal into craft cocktail menus
Mezcal 33 is made with agave angustifolia aged at least 8 years, sustainably, organically and in harmony with tradition.
The brand chose us as their marketing partner for several of their strategies.
Cocktails and signature dishes
We created a visual campaign pairing cocktails made with M33 and signature dishes from restaurants like Koli, Sra. Tanaka, Animal by Cuerno, La Cantina 20, Azia, Mar del Zur and Los Hidalgos.
We produced a reel for each pairing to amplify with paid media, plus commercial videos and product photography.
The result
Mezcal 33 made it onto the cocktail menus of more than seven renowned restaurants in the city.
The reels, boosted with paid media, drew 350,000 views and engagement grew 38%. Sales rose 25%.
Credits
- Executive direction
- Elysiam Studio HQ
- Production and photography
- Elysiam Studio
For beverage brands
Does your mezcal, wine or beer need to be on more bars?
Let's get it to the table.
Restaurant pairings, paid reels and cocktail photography.
