Wine · Valle de Parras · 2022
Casa MaderoVideo marketing that took Casa Madero’s wines to 17 top restaurants and to over 500,000 people.
Wines made since 1597. A campaign to bring them to new tables.
The challenge: bring the wine to the right table
Casa Madero has made wine since 1597 in Valle de Parras. The goal was to raise its visibility among the audience of the city’s most exclusive restaurants.
Sabores Casa Madero
We created a dining experience that paired Casa Madero’s wines with each restaurant’s signature dishes.
We told it through a video-marketing campaign tailored to each venue’s audience.
One reel a day.
Three vertical pieces, one for each day, made for Instagram, TikTok and LinkedIn.
The result: the wine the north’s best tables choose
Seventeen restaurants, seventeen signature dishes and one bottle in common.
The Sabores Casa Madero collaborations reached over 500,000 people, and online searches for Casa Madero rose 12%.
Casa Madero cemented itself as the preferred wine of top restaurants in northern Mexico: the one the chef recommends and the diner asks for by name.
Credits
- Executive direction
- Elysiam Studio HQ
- Production
- Elysiam Studio
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Pairings with partner restaurants and video marketing so diners ask for your label by name.
