Industrial distribution · El Salvador · 2022

Copper GroupA new website, e-commerce and SEO to compete on Google against big players.

Copper Group website and e-commerce
Client
Copper Group
Industry
Industrial distribution
Location
El Salvador
Year
2022
Services
Web developmentE-commerceSEO

A market of big companies. A strategy to win on Google.

01

The challenge: more traffic and more conversions

Copper Group sells air-conditioning products and materials, refrigerant gases, welding and copper.

Their sales were threatened by a market crowded with large companies. The goal was to increase site traffic and conversions.

02

New site, e-commerce and technical SEO

Together with the Lite SEO team we rebuilt the website, improved indexing, uploaded optimized products and built the e-commerce architecture.

Copper Group e-commerce homepage
Online catalog product pages
Copper Group facilities
Early Google Search Console results
Clicks and impressions growth in Search Console
03

The result: from 157 to 1,050 clicks a month

In 2022 the site drew over 7,140 clicks from 210,000 impressions, with an average CTR of 3.4%.

Clicks went from 157 in January to 1,050 in December, and the brand reached Google’s top 5 for a target keyword.

7,140+organic clicks in 2022
210Kimpressions on Google
6.7×more clicks a month, Jan to Dec
Top 5on Google for a target keyword

Credits

Executive direction
Elysiam Studio HQ
Web development and SEO
Elysiam Studio y Lite SEO

For industrial and B2B companies

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