Wholesale rugs · Mexico · 4+ years
LavinMarketing and content for Mexico’s leading wholesale rug supplier. Brand searches grew 70%.
Over 15 years importing rugs from India, Turkey and Egypt. Content that lets you feel the texture through the screen.
The challenge: take the wholesale leader to a new market
Lavin is Mexico’s leading wholesale rug supplier and a leader in the distribution and sale of decorative rugs, with pieces from India, Turkey and Egypt and over 15 years in the market.
The challenge was to make their brand look as good as their catalog online and open the door to a more demanding customer: architects, interior designers and stores sourcing for their projects.
A brand that looks the way it feels
We run all of Lavin’s marketing: strategy, content and production.
We built a visual language worthy of the product: piece-by-piece e-commerce photography, video and social content that shows each rug in real spaces, with light and texture as the leads.
With Meta Ads we took that content to professional buyers across Mexico.
One reel a day.
Three vertical pieces, one for each day, made for Instagram, TikTok and LinkedIn.
Watch the video
The result: 70% more searches and new professional clients
Searches for Lavin grew 70%.
The brand began attracting more projects with architects, interior designers and stores — a customer who buys by volume and comes back with every development.
The campaigns reached over 209,000 people and opened 1,837 conversations with prospects.
Credits
- Executive direction
- Elysiam Studio HQ
- Strategy, content and production
- Elysiam Studio
- E-commerce photography
- Elysiam Studio
- Meta Ads
- Elysiam Studio
For distributors and e-commerce
Selling by catalog or wholesale?
We photograph every piece so it sells itself.
Product photography with true color and texture, social content and Meta Ads for professional buyers.
