Immigration law firm · United States · 2023

Abogado AaronBranding, an AI-powered website, SEO and paid media for an immigration firm with over 12 years.

Offices of the Abogado Aaron immigration law firm
Client
Abogado Aaron
Industry
Legal services
Location
California, Florida and Texas
Year
2023
Services
BrandingPhotographyWeb developmentSEOPaid media

A tough market. A firm that had to be the first choice.

01

The challenge: becoming the first choice in immigration

Abogado Aaron is an immigration law firm with over 12 years of service across California, Florida and Texas.

There were three goals: local positioning, becoming the go-to solution for immigration matters, and building authority.

02

Brand, web, SEO and paid media

We developed the branding and marketing strategy, the professional photography and the ad campaigns.

We built a website that integrates artificial intelligence, with an architecture organized by service so Google can crawl it better, and an SEO strategy based on market research.

We added paid social and Google campaigns, with a free-consultation offer to attract new users.

Attorney Aaron's law office
Portrait of attorney Aaron Chenault
Immigration-services campaign piece
Campaign: asylum approved for Hondurans
03

The result: 548 leads at nearly half the market cost

In the United States, an immigration lead costs $15 on average. With Meta Ads we landed leads at $5 to $8.

The campaigns reached 115,591 people, drove 556,070 impressions and generated 548 leads, at an average cost of $8.76 per lead.

As the site climbed in Google, consultations grew 40%.

548leads
$8.76per lead, vs. the $15 U.S. average
115Kpeople reached
40%more consultations

Credits

Executive direction
Elysiam Studio HQ
Strategy, web and paid media
Elysiam Studio

For law firms

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Brand, website, SEO and Meta Ads with a cost per lead below market.

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