Hiking and tourism · Monterrey · 2022

The Mountain SocietyA launch campaign that sold out the quarterly guided hikes in under 48 hours.

The Mountain Society hikers on a mountain in Monterrey
Client
The Mountain Society
Industry
Hiking and tourism
Location
Monterrey, N.L.
Year
2022
Services
Launch campaignBrand awareness

Monterrey’s hiking society. Spots sold out in two days.

01

The challenge: get known

The Mountain Society is Monterrey’s hiking society and a guided-tour service. It needed to get known and fill its outings.

02

Launch campaign

We ran the brand launch campaign, focused on building recognition within the city’s hiking community.

The Mountain Society group on a hiking route
The Mountain Society campaign piece
Summit view over Monterrey
03

The result: sold out in 48 hours

The campaign built brand recognition and, in under 48 hours, the quarterly guided hikes sold out.

48hto sell out the quarterly hikes
100%of spots sold

Credits

Executive direction
Elysiam Studio HQ
Campaign
Elysiam Studio

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