Café · 2022
BruggeVisual branding and a growth strategy for a European-style café.
Crepes, Belgian waffles and coffee. A brand ready to grow.
The challenge: build loyalty and scale
Brugge is a café-restaurant with a casual feel and simple European-style food, specializing in crepes, Belgian waffles and a wide coffee bar.
It wanted to build loyalty with its market and prepare to grow.
Image, campaigns and strategy
We handled its entire visual side: photography and graphic elements.
We created campaigns for Father’s Day and Valentine’s Day, identified opportunities and barriers to scaling, and developed native strategies to drive consumption.
The result: customers who come back
The Father’s Day and Valentine’s Day campaigns reached 150,000 people and lifted seasonal visits 32%.
The loyalty strategy made them stay: returning customers grew 20% and the average ticket 15%.
Credits
- Executive direction
- Elysiam Studio HQ
- Branding and strategy
- Elysiam Studio
For cafés
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Product photography, seasonal campaigns and loyalty programs for cafés.
