Dark kitchen · 2022

Believe in PizzaBranding, content and campaigns for a Chicago-style pizza dark kitchen.

Chicago-style pizza from Believe in Pizza
Client
Believe in Pizza
Industry
Restaurants
Format
Dark kitchen
Year
2022
Services
Market researchBrandingContentSocial mediaPaid media

Delivery only. A brand that had to win with its looks.

01

The challenge: standing out without a storefront

Believe in Pizza is a dark kitchen — a delivery-only restaurant — with a disruptive theme and a Chicago-style pizza specialty.

02

Brand, content and campaigns

We did the market research, the visual and content direction, the tagline and the ongoing brand updates.

We created social campaigns with influencers, paid media and organic research, plus special campaigns for the Super Bowl, Valentine’s Day and the holidays.

Pizza pepperoni de Believe in Pizza
Caja de delivery de Believe in Pizza
Rolls de Believe in Pizza
Publicación para redes de Believe in Pizza
Amigos compartiendo Believe in Pizza
03

The result: a Chicago-style pizza reference point

The campaigns reached 200,000 people and orders during key seasons like the Super Bowl and Valentine’s Day rose 40%.

The brand grew stronger, sales climbed 30%, and today it’s a reference point for Chicago-style pizza.

200Kpeople reached
40%more orders in key seasons
30%more sales
Highly recommended, an excellent support team for your business. Great treatment and always attentive to improvement.
Gerardo VillarrealBelieve in Pizza

Credits

Executive direction
Elysiam Studio HQ
Branding and marketing
Elysiam Studio

For restaurants and dark kitchens

Does your restaurant need more orders?

Let's make it crave-worthy.

Food photography, content, influencers and seasonal campaigns.

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