CoopersNaming, branding and marketing for a disruptive burger joint in Monterrey.

The challenge: stand apart from the competition

Coopers is a disruptive burger brand in Monterrey that chose us as their partner to set themselves apart from the competition.

From the brand to the restaurant

We developed the naming, the branding, the market research, the visual and content direction, and the tagline “Less worries + Coopers.”

We created the visual direction for their new Monterrey location and social campaigns with influencers, paid media and organic research.

The result: loyalty and launches

The influencer campaigns reached 220,000 people in Monterrey and social engagement grew 46%.

The loyalty program and tastings brought them back: returning customers grew 30% and takeout orders 25%, with more reviews and word-of-mouth.