Albercas AquaPositioning, content and paid media for a brand with over 20 years designing and building pools.

The challenge: reposition a brand with a long track record

Albercas Aqua has over 20 years in the market and is the number-one luxury pool design and construction company in Mexico. Its digital presence didn’t reflect that size.

The goal was to boost the brand with a stronger positioning campaign across five regions of the country, turn its track record into leads, and position architect Jaime Schott as the voice of the brand.

The face of the brand: Jaime Schott, architect. We filmed interviews and content with him so every project had a face and a voice — how a pool is conceived, how it’s designed, and why every detail matters.

Audiovisual content and marketing, end to end

We produced 20 reels a month, photography of construction and finished work, and on-site walkthroughs showing how each pool is built.

On top of that content we ran all the marketing: advertising, paid media and lead-generation campaigns.

The result: from 100 to over 1,000 leads a month

We optimized the campaigns to achieve the same impact with less budget. Albercas Aqua went from generating 100 leads a month to over 1,000, with a presence in five regions and national reach.

Between January and May 2026 alone, 70 active campaigns reached over 1.8 million people and drove more than 35,000 visits to the brand’s Instagram profile.