Dermatology · Northern Mexico · 2022
SkingroupPhotography, video and a medical-tourism campaign for a leading dermatology clinic.
A leading clinic in northern Mexico. With its sights on the southern United States.
The challenge: attract patients from the United States
Skingroup is a clinic specializing in skin care and beauty, with cutting-edge technology and specialists trained abroad.
Beyond its local market, it wanted to attract patients from the southern United States.
Photography, video and influencers
We produced the brand’s professional photography and visual production, along with video-marketing campaigns.
We created a medical-tourism campaign to attract patients from the southern U.S. and added influencer marketing, with campaigns segmented by each talent’s audience.
One reel a day.
Three vertical pieces, one for each day, made for Instagram, TikTok and LinkedIn.
The result: the clinic grew 30%
Photography, video and influencers worked as a single funnel: attract, build trust and lead the patient to book.
The campaigns reached 380,000 people across northern Mexico and the southern U.S. Calls to the clinic rose 42%, booked appointments 35% and the clinic grew 30%.
Credits
- Executive direction
- Elysiam Studio HQ
- Production and photography
- Elysiam Studio
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