Beauty and wellness · 2022
O. SalónA launch campaign at Metropolitan Center with celebrity stylist Ric Pipino.
A circle of beauty and wellness. A launch with a name of its own.
The challenge: bring customers to a new salon
O. Salón is a circle of beauty and wellness. It needed to attract customers and launch its Metropolitan Center location.
Date un momentO and the launch
We created the “Date un momentO” campaign, with video marketing and photography to attract customers.
We produced the O. Salón launch at Metropolitan Center, with celebrity stylist Ric Pipino.
One reel a day.
Three vertical pieces, one for each day, made for Instagram, TikTok and LinkedIn.
The result: more appointments and more customers
The launch with Ric Pipino put O. Salón on the radar from day one and the campaign reached 210,000 people.
Afterward, “Date un momentO” sustained the flow: social engagement grew 48%, booked appointments 35% and returning customers 22%.
Credits
- Executive direction
- Elysiam Studio HQ
- Production and photography
- Elysiam Studio
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