Luxury automotive · Monterrey · 2025 — 2026
Lexus MonterreyVideo marketing that turned the Lexus experience into an invitation: more trust in the dealership and more people living the Lexus experience.
One of the most trusted brands in the world. Told through the experience, not the spec sheet.
The challenge: make the experience as visible as the car
Lexus is synonymous with reliability, design and innovation. In Monterrey, the challenge was to make that promise felt beyond the car: in every dealership visit, every service and every event.
Lexus Monterrey is the dealership of Grupo Cleber, a leading multi-brand automotive group in northeastern Mexico. Alongside them, we worked so more people in the north would know, trust and live what Lexus Monterrey offers.
Experience-driven video marketing
We produced video marketing of everything Lexus offers its guests: events, test drives and moments designed for each client.
And we showed the side few brands reveal: the workshop, the precision of service and the innovation Lexus brings to every model.
One reel a day.
Three vertical pieces, one for each day, made for Instagram, TikTok and LinkedIn.
The result: more trust, more people living Lexus
Lexus has always meant luxury. What changed was closeness: today more people trust Lexus Monterrey as their dealership.
The videos became the invitation. More people came to test a Lexus and live in person the experience they saw on screen.
Credits
- Executive direction
- Elysiam Studio HQ
- Audiovisual production
- Elysiam Studio
- In partnership with
- Grupo Cleber
For car dealerships
Does your dealership run events and test drives?
Let's turn them into video.
Reels of events, test drives and service so more people want to experience your brand in person.
