Luxury watchmaking · San Pedro Garza García · 2022
PaneraiVisual content for the opening of the Panerai boutique at Palacio de Hierro.
Swiss watchmaking of Italian origin. An opening worthy of the brand.
The challenge: launch a luxury boutique
Panerai is a Swiss watch manufacturer of Italian origin, part of the Richemont group, with watches made in Neuchâtel, Switzerland.
The brand was opening its new boutique at Palacio de Hierro, in San Pedro Garza García, and needed a campaign to match.
Content for walls, magazines and web
We produced the visual content for the launch campaign: pieces for billboards, magazines and the brand’s official site.
The result: an opening worthy of Panerai
The boutique opened with a consistent campaign across walls, magazines and web, at the level a haute-horlogerie brand demands.
The content drove more boutique visits and more sales in its first months.
Credits
- Executive direction
- Elysiam Studio HQ
- Production and photography
- Elysiam Studio
For luxury brands
Opening a boutique or launching a collection?
We photograph it to match your brand.
Product and space photography, and visual content for billboards, magazines and web.
