Sustainable fashion · Mexico · 2022
MonzácA campaign with APNEA for a conscious-luxury brand handmade from cactus leather.
Conscious luxury, handmade in Mexico. With a leather that doesn’t come from an animal.
The challenge: communicate a different kind of luxury
Monzác is a modern brand of conscious, sustainable and accessible luxury. Its products are handmade in Mexico from cactus leather — 100% plant-based and cruelty-free.
A campaign with APNEA
We created a campaign in collaboration with the clothing line APNEA and handled every visual aspect: photography, video marketing and a graphic-design line.
The result: more interaction, traffic and sales
The APNEA collaboration put Monzác in front of a new audience: more social interaction, more store traffic and more awareness.
Website traffic grew 38%, add-to-carts 30% and new customers 18%.
Credits
- Executive direction
- Elysiam Studio HQ
- Photography, video and design
- Elysiam Studio
For fashion brands
Does your fashion brand need a campaign?
Let's make it with creative direction.
Campaign and product photography, video and design for your collection.
