Is TikTok good for your business?

TikTok is estimated to reach over 80 million users in the United States, a big jump from past years. There is a reason brands like Nike and Chipotle have set up camp there: if your audience is on TikTok, the platform will benefit your business.

1. Greater reach potential

A large audience is desirable on any network because your content can reach a wider population. The more people see your content, the more your sales opportunities grow.

2. The king of short-form video

On TikTok all you need is a phone with a good camera, good lighting and a tripod. You record, edit and post without overthinking it. Short-form video engages your audience and builds credibility.

3. Great user experience

TikTok offers features that make it easy to create, edit and publish content even without a marketing budget: stories, editing tools, direct messaging and analytics, all designed to grow your audience.