How to use your landing page to raise brand awareness

Brand awareness is how familiar customers are with your brand. Raising it is a key part of brand building and one of the most important goals of modern marketing.

1. Share your story

Awareness-focused landing pages aim to teach new customers about your company. They're the perfect place to share your story and give your brand a human face people will remember.

2. Don't chase the sale

Not every landing page should try to sell, especially awareness pages. End with a low-commitment CTA: instead of asking for a purchase, share a free resource to download.

3. Offer an information hub

Awareness pages are often a customer's first glimpse of your brand. Use it as a chance to show the resources you offer — ebooks, podcasts and more.

4. Let visitors try your product

Giving people a chance to try before they buy is a powerful way to build trust and familiarity with your brand.