How to use video clips for AI-generated products

There's no doubt about the value of using video content on your website and social pages. Video dominates the internet and makes up around 80% of online content, and demand keeps growing.

Even the most prolific brands struggle to produce enough video for their channels. AI video generators are a new solution to this problem and are gaining real traction with major brands.

1. Text-to-video AI

These tools analyze text and match it to images and clips from stock libraries. You can paste a whole article and the AI will build a video with stock footage and text overlays, and you can add music too.

2. Text-to-avatar AI

This turns any text into a script spoken by an on-screen AI avatar. These avatars look and sound like real people, letting you 'create' an actor instead of hiring one.

3. AI animation

AI-generated animated videos can be highly engaging. You enter a script and some brand information, and the tools generate an animation that would have taken hundreds of human hours. Then you fine-tune images, music and voiceover to find your tone.