How to build a content strategy in 3 steps: a start-to-finish guide

If you're struggling to plan next year or need fresh ideas for your plan, read on.

What is a content strategy?

A content strategy is a plan where you use content (audio, visual and/or written) to achieve your business goals. A successful one engages your audience at every stage of the funnel and keeps them engaged even after a purchase.

1. Who will read your content?

Define your content audience. Just as your company may have more than one type of customer, your strategy can serve more than one type of user; using a variety of formats and channels helps you deliver tailored content to each.

2. What problem will it solve for your audience?

Ideally, your product solves a problem your audience knows they have. Your content educates them through that problem, reinforces the solutions you offer and helps you build credibility.

3. What makes you unique?

Your competitors probably have a product similar to yours, so your prospects need to know what makes yours better — or at least different. That's where content comes in.